Getting my son to brush his teeth used to feel like trying to wrestle a tiger. And even when he did brush, I worried — was it enough? Was his toothpaste really protecting his teeth, or just foaming up and doing nothing?
Monday, April 13
by Jess K.
Then I found out about hydroxyapatite — and everything changed.
It’s the natural mineral our teeth are made of, and now, for the first time, it’s available in a kids’ toothpaste that actually rebuilds enamel and helps reverse early cavities — no scary fluoride, no harsh chemicals.
Kids usually hate toothpaste flavors, but this natural watermelon twist made brushing the best part of our bedtime routine.
The Hidden Problem Parents Face
Here’s the thing no one tells you:
Most kids' toothpastes are full of flashy colors, fake "bubblegum" flavors, and cheap ingredients that barely protect your child’s teeth — if at all.
Living far from our dentist, I needed something I could trust every single day — something that could do more than just mask cavities, something that could fight them.
The Breakthrough: Hydroxyapatite
When I discovered that hydroxyapatite — the same mineral that makes up 97% of our tooth enamel — could naturally rebuild and protect my son's teeth, I was shocked it wasn’t everywhere.
Even better?
The new Kids Multivitamin Toothpaste goes beyond just cavity defense:
Strengthens enamel naturally with hydroxyapatite and calcium
Delivers essential vitamins (D3, B12, E) to support healthy gums and growing smiles
Tastes like real watermelon, not mystery chemicals
Zero fluoride, zero harsh abrasives, and zero fake sweeteners
And because it's made with organic xylitol, vegan-friendly, and packaged in eco-conscious sugarcane tubes, I can feel good about what he’s putting in his mouth and what we’re putting back into the planet.
In just a few weeks, I saw a difference: No more stubborn plaque buildup. No more morning breath battles. And when we finally made it to the dentist?
She told me his teeth were looking stronger than ever. It felt like a giant weight lifted off my shoulders.
I didn’t have to worry if we were brushing "well enough" anymore — because now, we were giving his teeth everything they needed to thrive.
Now I don’t just buy one tube at a time — I’m on a subscription, so we’re always stocked up (and I save extra without even thinking about it).
One less thing to worry about. One more thing to feel great about.
👉 Discover the kids’ toothpaste that’s helping moms everywhere build stronger, healthier smiles — naturally.
(Plus, enjoy extra savings with easy subscription options.)

Help them fight off cavity, and make brushing a little less gross.
Naturally whitens their teeth
Fights off cavity without fluoride or SLS
Naturally whitens their teeth
Fights off cavity without fluoride or SLS