STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET
Type: Gift Set
Bamboo Sonic & Fortify Vitamin D Toothpaste Set
Regular price
$114.99
Sale price
$114.99
Regular price
$142.95
Type: Gift Set
Bamboo Sonic & Purity Toothpaste Set
Regular price
$114.99
Sale price
$114.99
Regular price
$142.95
Type: Gift Set
Bamboo Sonic & Detoxify Zinc Toothpaste Set
Regular price
$114.99
Sale price
$114.99
Regular price
$142.95
Type: Gift Set
Bamboo Sonic Fortify Set
Regular price
$119.99
Sale price
$119.99
Regular price
$132.95
FURTHER READING
Nano-Hydroxyapatite vs. Hydroxyapatite: 5 Key Differences
Fluoride-free toothpaste is having a moment—and for good reason. More and more people are waking up to the fact that stronger enamel and healthier mouths don’t have to come at the cost of questionable ingredients. So it’s no surprise that hydroxyapatite is finally getting the attention it deserves. But like most buzzed-about ingredients, hydroxyapatite (or HA) comes in more than one form. And not all of them are created equal. Specifically, there’s growing debate around micro-hydroxyapatite vs. nano-hydroxyapatite (nHA). Same ingredient, different particle size—and a completely different story when it comes to sourcing, formulation, and safety. At Better & Better, we chose a naturally derived micro-hydroxyapatite for all our remineralizing toothpastes. Here’s why. The Basics: What Is Hydroxyapatite Anyway? Hydroxyapatite is a calcium phosphate mineral that makes up 97% of your tooth enamel and 70% of your dentin. In short: It’s the stuff your teeth are made of. So it’s not surprising that hydroxyapatite is so effective at restoring and repairing enamel. Because your body already recognizes it, it can seamlessly reintegrate into your teeth—unlike other ingredients that may work on your teeth, but not with them. According to a 2019 study published in Nature, hydroxyapatite is just as effective as fluoride in preventing and reversing cavities. A 2014 study found that brushing with HA significantly reduced tooth sensitivity, especially to cold air and tactile stimulation. This enamel-restoring mineral has been used in oral care in Japan and Europe for decades—and with good reason. It’s safe, effective, and biomimetic (AKA your teeth welcome it with open arms). But while the ingredient itself is powerful, the way it’s made—and the size of its particles—can drastically change its story. Hydroxyapatite vs. Nano-Hydroxyapatite: 5 Key Differences When you zoom in (literally), the difference between HA and nHA comes down to particle size. Micro-hydroxyapatite (HA): Particle size in microns Nano-hydroxyapatite (nHA): Particle size less than 100 nanometers And that one small detail changes everything—from safety and sourcing to how it behaves in your mouth. Here’s how they stack up: 1. Particle Size HA = microns. nHA = nanometers. Nano sounds high-tech (and it is), but smaller isn’t always better. Yes, nHA particles can penetrate enamel microdefects more easily—but they can also potentially enter the body more easily, too. Micro-HA stays on the surface where it belongs, bonding with enamel without slipping past your body’s natural barriers. It does the job—without going overboard. 2. Source & Clean Label Better & Better’s HA: Derived from natural calcium carbonate, mined from French quarries.Nano-hydroxyapatite: Always lab-synthesized. Our mineral-origin HA is exactly that—a mineral. Not a lab-made replica. While synthetic nHA is chemically engineered to mimic your enamel, our HA is your enamel. It’s nature-made, sustainably sourced, and minimally processed. Just the way we like it. 3. Safety & Regulation Nano-materials often occupy a regulatory gray area—especially in the EU, where strict cosmetic safety standards apply. There’s an ongoing debate around the potential for nanoparticle absorption or inhalation, especially in aerosolized products (think sprays or powders). While this is less of a concern in toothpaste, it’s still enough to raise eyebrows Our micro-HA is stable, well-researched, and comfortably outside that gray area. No guesswork. No hand-waving. 4. Trust & Transparency If you’re reaching for clean-label, minimal-ingredient toothpaste, you probably don’t want to brush your teeth with something that sounds like it belongs in a chemistry lab. Even if nHA is technically safe, it feels like the kind of ingredient that deserves an asterisk. Our HA? No asterisk needed. It’s biomimetic, bioavailable, and fully disclosed on every label—because trust isn’t built on vague promises, it’s built on clarity. 5. Efficacy & Texture Sure, nanoparticles may sneak into enamel defects. But they also require more reactive formulations to stabilize. That means more tweaks to the ingredient list, more potential for irritation, and more trade-offs. Micro-HA? It still remineralizes, strengthens enamel, and reduces sensitivity, just without the extra formulation baggage. And when it’s sourced and processed properly (like ours is), it has a smooth, non-gritty feel that blends beautifully into your brushing routine. Why We Chose French-Mined Micro Hydroxyapatite Let’s recap. Our hydroxyapatite is: Naturally derived from French calcium carbonate Cruelty-free, vegan-friendly, and non-GMO Regulatory-safe with no nano complications Perfectly aligned with our clean-label approach You’ll find it in all three of our enamel-supporting toothpaste formulas: Fortify: Our GQ award-winning toothpaste that pairs HA with calcium and vitamin D3. Detoxify: For a deeper clean that supports your oral microbiome with added vitamins and minerals. Kids Multivitamin Toothpaste: Fluoride-free, watermelon-flavored, and packed with nutrients for tiny teeth. The Bottom Line: Not All Hydroxyapatite Is the Same Nano isn’t evil. But it’s not always necessary. We built our formulas around a source that’s natural, safe, and effective—without cutting corners or complicating things. Because “better” isn’t about chasing trends. It’s about being intentional with every choice we make—from what’s in the tube to what’s left out. Micro-hydroxyapatite is just one more way we’re making your oral care routine smarter, simpler, and cleaner—one brush at a time. Ready to remineralize the better way? Explore our fluoride-free toothpaste collection.
Learn more
Meet Our 4 New Toothpaste Formulas—All Built to Be Better
We launched Better & Better with a simple but bold mission: Create personal products that are better for our bodies and better for the planet. We focused on the mouth for a reason. Your teeth, gums, cheeks, tongue, and entire oral microbiome do more than chew and smile—they set the stage for your overall health. Since then, we’ve stuck to clean, plant-powered formulas and delivered products that do more with less. Our toothpastes ditch the fluoride and harsh chemicals, our floss is completely plastic-free, and our bamboo toothbrushes are designed to last without ending up in a landfill. Every choice we make is intentional, and that includes knowing when to keep improving. So, we went back to the lab. Tweaked. Tested. Rinsed. Repeated. And we’re proud to introduce four new toothpaste formulas built around the same mission: better for you, better for the world, better with every brush. Purity: Whiten the Way Nature Intended Purity was born out of frustration with unnecessary chemicals, aggressive whiteners, and that unmistakable artificial toothpaste flavor you can smell from across the room. So we simplified. This fluoride-free formula gently polishes your teeth using coconut-based foam and brightens your smile with naturally effective ingredients. We use a crisp trio of organic spearmint, peppermint, and menthol—fresh enough to feel clean, never overpowering. Purity skips harsh detergents like sodium lauryl sulfate (SLS) and synthetic additives, instead relying on a minimalist formula that gets the job done without irritating your mouth or confusing your gut. It’s vegan, cruelty-free, and thoughtfully made to be safe for your body and kind to the planet. If you’ve been looking for a toothpaste that doesn’t make you second-guess what’s going in your mouth twice a day, this is the one. Fortify: Hydroxyapatite Toothpaste Infused with Micronutrients Fortify won a GQ grooming award for best toothpaste—and we took that as a challenge. The new and improved formula still features hydroxyapatite, a natural enamel-restoring mineral that your body already knows how to use. But we added a daily dose of calcium and vitamin D3 to help support remineralization from all angles. The result? Stronger enamel, less sensitivity, and a fresh minty clean that actually lasts. Unlike fluoride, which can come with its own set of complications, hydroxyapatite is non-toxic, biocompatible, and clinically proven to work. Fortify builds up your enamel, not your tolerance for burning gums. And because we formulate without harsh abrasives, this one’s especially great for people dealing with sensitive teeth or early enamel erosion. It’s like strength training for your smile—without the heavy lifting. Detoxify: A Fresh Start for Your Smile Detoxify delivers the deep clean you crave, without any of the harsh ingredients found in mouthwash. Our formula combines the enamel-restoring power of hydroxyapatite with a blend of vitamins and minerals that help support your mouth’s natural defenses: Zinc fights odor-causing bacteria, while vitamin B12 and vitamin E help maintain healthy gums. The whole formula works together to create a more balanced oral microbiome, which means better breath, stronger teeth, and a cleaner mouth overall. Think of it as a reset button for your smile. Detoxify uses coconut-derived foam to gently polish away plaque and stains, while organic mint delivers a refreshing finish. No fluoride, no sketchy additives, and no need to wonder if your toothpaste is working against you behind the scenes. Kids Multivitamin Toothpaste: Free of Fluoride, Full of Nutrients Our new Kids Multivitamin Toothpaste skips fluoride—but not the science. Instead, we loaded it with hydroxyapatite and calcium to help prevent cavities and support growing enamel. We also added safe, effective doses of vitamin D3, B12, and E to care for tiny gums and developing teeth. It’s everything their mouths need (and nothing they don’t), in a formula that’s gentle enough for daily use and tasty enough to make brushing less of a chore. Flavor-wise, we kept it real. No synthetic bubblegum or radioactive-looking sparkles. Just a naturally sweet watermelon taste with a little help from organic xylitol. It’s safe, effective, and dentist-approved—which, let’s be honest, matters a lot more when your kid is actually willing to use it. Better Isn’t a Destination—It’s a Direction Better isn’t a finish line. It’s the daily choice to question what’s “normal,” improve what we can, and ditch what doesn’t serve us—or the planet. That’s how we approach everything we make. From toothpaste to toothbrushes to whatever comes next, we’re not chasing trends—we’re building smarter habits, one tube at a time.
Learn more
Is Mouthwash Bad For You? 5 Reasons to Reconsider
There’s nothing quite like that post-mouthwash burn—that tingly sensation that makes you feel like you’ve just exorcised every germ from your mouth. Feels clean, right? Well, not so fast. Despite its reputation as an essential step in oral hygiene, mouthwash isn’t necessarily the hero product you’ve been led to believe. Sure, it freshens breath and kills bacteria, but at what cost? Some formulas can disrupt your oral microbiome, cause sensitivity, and even stain your teeth. Before you tip back another shot of antiseptic mint, let’s take a closer look at what mouthwash is actually doing to your mouth—and whether you really need it. Is Mouthwash Bad For You? Mouthwash isn’t bad for you in the same way that drinking soda or skipping floss is. But it’s not exactly harmless, either. While some dentists recommend mouthwash for specific concerns—like gingivitis or post-surgical care—using it daily as a cure-all for bad breath and cavities might not be doing you any favors. Many conventional mouthwashes contain alcohol and antibacterial agents that wipe out both harmful and beneficial bacteria. Your mouth has its own ecosystem, known as the oral microbiome, which plays a crucial role in keeping your breath fresh, breaking down food, and protecting your enamel. Overusing mouthwash can throw this delicate balance out of whack, leading to irritation, sensitivity, and even increased risk of cavities. Not to mention, mouthwash is often used as a band-aid solution for deeper issues like dry mouth, a poor diet, or inadequate brushing and flossing. Instead of masking problems with a minty rinse, you’re better off tackling the root causes of bad breath and cavities. 5 Potential Drawbacks of Mouthwash Let’s break down the top five ways mouthwash might be doing more harm than good. 1. Oral Microbiome Disruption Not all bacteria are bad. In fact, some of the bacteria in your mouth help protect against cavities, break down food, and maintain fresh breath. Alcohol-based mouthwashes are designed to kill germs—but they don’t discriminate. When you regularly wipe out your microbiome, it can lead to an overgrowth of harmful bacteria, leaving you more vulnerable to bad breath and dental issues in the long run. 2. Increased Sensitivity Ever feel a sharp zing in your teeth after using mouthwash? That’s because many formulas contain alcohol, which can dry out the mouth and strip away your saliva’s natural protective properties. Saliva plays a key role in neutralizing acids and keeping your enamel strong. Without it, your teeth can become more sensitive to hot, cold, and sweet foods. 3. Tooth Staining Ironically, some mouthwashes can actually stain your teeth over time. Cetylpyridinium chloride (CPC), a common antibacterial agent in mouthwash, has been linked to brown or yellow discoloration on teeth—definitely not the “clean” look most people are going for. 4. Allergic Reactions Certain ingredients in mouthwash, like artificial dyes and flavoring agents, can trigger allergic reactions in some people. Symptoms range from mild irritation to full-blown contact dermatitis inside the mouth. If you’ve ever noticed redness, burning, or peeling after using mouthwash, it might be time to reconsider your rinse. 5. Increased Blood Pressure Some research suggests that frequent use of antibacterial mouthwash can actually raise blood pressure. This is because mouthwash kills nitric oxide-producing bacteria in the mouth—bacteria that help relax blood vessels and regulate circulation. If you’re already managing high blood pressure, you might want to rethink your mouthwash habit. How to Maintain Your Oral Health Without Mouthwash You don’t need mouthwash to keep your breath fresh and your teeth healthy. A strong oral care routine that focuses on preventing issues (rather than masking them) will do a much better job at keeping your mouth in top shape. Use a Vitamin Mouth Spray Instead of swishing alcohol-based mouthwash, try a vitamin-infused oral spray like Balance. Packed with zinc and B12, this multifunctional mist helps moisturize your mouth, fight dry mouth, and freshen breath—all without disrupting your oral microbiome. Plus, it tastes like refreshing cucumber mint, so you still get that clean-mouth feeling without the burn. Brush with Hydroxyapatite Toothpaste If you want to strengthen your enamel and prevent cavities, ditch the fluoride mouthwash and switch to Fortify. This toothpaste is powered by hydroxyapatite, a non-toxic, fluoride alternative that naturally rebuilds and protects your teeth. Hydroxyapatite has been widely used in Japan and Europe for decades, and studies show it’s just as effective (if not more) than fluoride at preventing cavities. Floss Every Day Flossing removes food particles and plaque from between your teeth—something mouthwash can’t do. If you want to prevent bad breath and gum disease, flossing is a non-negotiable step in your routine. Use a Tongue Scraper A lot of bad breath bacteria live on your tongue. Instead of rinsing with alcohol-based mouthwash, try using a tongue scraper to physically remove odor-causing bacteria. It’s simple, effective, and far better for your oral microbiome. Stay Hydrated Dry mouth is one of the biggest contributors to bad breath. Drinking plenty of water throughout the day helps your body produce enough saliva to naturally wash away bacteria and keep your breath fresh—no mouthwash needed. Mouthwash: Essential or Just Extra? Mouthwash isn’t the villain of oral care, but it’s also not the essential product it’s often made out to be. While it can be useful in specific situations, it’s not a substitute for good habits like brushing, flossing, and staying hydrated. If you love that fresh, just-rinsed feeling, opt for a gentle, microbiome-friendly alternative like Balance Vitamin Mouth Spray or Fortify Toothpaste. Your mouth (and your good bacteria) will thank you.
Learn more
