Kids Starter Set

Great flavor. Could be a bit softer. Getting out of the tube is a bit of a struggle for independent youth brushers.

Repeat purchase, love this tooth paste for my kids. They like the flavor and I like that there is no fluoride.

This was a hit with my little one. The watermelon flavor made brushing tasty, and I like that it leaves her teeth feeling clean without being too strong for them. It has a nice smooth texture, and I like that it’s Fluoride Free. It’s definitely a toothpaste I’ll keep purchasing for my babe.

My kids have been really enjoying Better & Better Fluoride Free Kids Toothpaste! The flavor makes brushing much easier, and I love that it's made with thoughtfully selected ingredients. It leaves their teeth feeling clean, and I feel good knowing we're using a toothpaste that's designed with kids in mind. It's been a great addition to our daily routine.

Love this toothpaste

Brushing my daughter’s teeth has become much easier since we started using this toothpaste 😊 She enjoys the flavor, and I love that it’s gentle and made with ingredients I can trust!!! So far, it’s been a wonderful addition to our routine. :)

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Tastes like spicy watermelon, in a good way. I love the natural ingredients for my 7 months baby. This was the best choice I was able to find

My child loved the watermelon flavor and finally doesn’t complain about brushing their teeth! The texture is gentle, which is great for sensitive teeth, and I really like the more natural ingredients and fluoride-free formula. It smells nice and lasts a long time. I will definitely buy it again!

It said it was watermelon flavored but my kiddo said “ yum! bubblegum!” So it’s a sweet “candy” flavor that she actually likes so it’s good in my book.

I’ve tried so many kids toothpastes and this is one of the few my child actually enjoys using every day. The flavor is gentle, not too strong, and it leaves his teeth feeling really clean. I also love that it includes vitamins, which makes it feel like an extra little wellness boost for kids. The packaging is cute and the texture is smooth and easy for children to use. Definitely a great addition to our daily routine!

My kids love this tooth paste, and I love that it uses hydroxyapatite instead of fluoride, and has no SLS. I also love that the tube is made from sugarcane and is BPA free. The watermelon flavor has also been a hit with my kids.

My son loves this toothpaste.akes brushing more enjoyable!

Kids love it! Clean ingredient toothpaste

My kids really like the watermelon flavor, and it’s made brushing much easier. I love that it’s fluoride and SLS free and gentle on sensitive teeth. Overall, a great natural toothpaste that works well and tastes good.

My girls needed a new toothpaste so I decided to give this one a try. Both girls really enjoyed the taste of it and it smells nice. I love that it's fluoride free and they are both able to open and close the tube easily. You get a lot of product for the price which is always a bonus! So far we are loving it!

Effective on my toddler and great taste for littles!

My son is loving this toothpaste. He actually asked me to leave a review, because he says it's one of the best toothpastes he's ever used. He likes the taste and feels that his teeth get very clean.

I am so glad I found this toothpaste! My daughter absolutely loves it—now she happily brushes her teeth every morning! And as a mom, I’m thrilled because the ingredients in this product are excellent and safe for children! Thank you for this product!

My child loves the watermelon flavor, and brushing is finally stress-free. I appreciate the clean ingredients—no fluoride or SLS—and it’s gentle on sensitive gums. Teeth look clean and healthy after a few weeks. A bit pricey, but worth it!

Great toothpaste! Has a good mild watermelon taste and really high quality packaging!

My child actually enjoys brushing with this toothpaste 😊 The flavor is nice and gentle, and it works well for sensitive teeth — no irritation at all. I also feel good about the clean, safe ingredients. It’s been a great addition to our daily routine.

I have had a really hard time getting my kids to brush their teeth. They are always complaining about the taste, but they loved the taste of this toothpaste! My kids are actually brushing their teeth more!!!! I am so happy

I've been on the search for a good fluoride free toothpaste for the kids. I was excited to find this Better and Better natural whitening toothpaste INFUSED WITH VITAMINS!! As a busy single mom, I'm down for simple ways to sneak some extra vitamins into our existing daily routines. I appreciate the hydroxyapatite to protect and restore enamel, and I'm all for any vitamin D3 and B12 absorption for mood support. Plus, great for gum health and a SLS free whitening complex that's gentle on their sensitive little teeth. The fresh watermelon 🍉 flavor makes brushing time much more cooperative. Kid's toothpaste doesn't get much Better and Better than this!!

My grandkids are picky when it comes to toothpaste and they both loved this! I love knowing that when they visit they have an option at Oma's house that they like and that it's all natural!

My kids love this toothpaste. It helps sedative teeth and has a create taste.

I love that this product has no harsh abrasives and is gluten free. My kids loved the flavor!

My kids LOVED this brand and were asking to brush their teeth.

This toothpaste is great for kids! My kids don’t like minty flavors, and this one is a watermelon flavor that they enjoy! The tube is a good size/amount for the price. It foams well & cleans well. I love that it’s fluoride free and has natural ingredients, because I’m always nervous my kids will forget to spit out their toothpaste. I would buy it for them again!

The best one ! My kids love it

We do holistic around here....and this toothpaste is perfect. Pricey, but worth it.

I’m loving Better and Netter toothpaste and tooth brushes. Such a relief to feel plastic free and still feel like I’m cleaning my teeth well!

Has a good quality and my little brother loved the product and it left his teeth super clean!