Adult Starter Set - Fortify

Hydroxyapatite is a naturally-occurring calcium that makes up 90% of your teeth’s enamel. For that reason, it’s what they call biocompatible, which means your body recognizes it, and absorbs it safely. Outside of the US, it’s been well-known as a safer, better, alternative to fluoride for decades.

Yes! Because our toothpastes are free of harsh chemicals and harmful abrasives, all of our formulas are safe sensitive teeth. We especially recommend our Fortify Toothpaste for those with sensitive teeth—it’s infused with hydroxyapatite to help repair enamel and provide relief against sensitivity.

Not today. All of our toothpastes are fluoride-free. If you're looking for fluoride, consider our Fortify Toothpaste with better-than-fluoride natural hydroxyapatite.

Our unique tubes are made from sugarcane. They are BPA-free and carbon neutral. And yes, they can be recycled—however, before tossing them in your recycling bin, please check with your town or local recycling facility.

We do not have samples to try before you buy. If you have any questions, please reach out to us via chat or at support@betterandbetter.com.