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CREATE LESS WASTE WHEN YOU REPLACE

VEGAN

No Bad Ingredients | No harsh abrasives, No artificial colors, flavors or preservatives, no gluten, no GMOs, no animal products, no fluoride, no SLS, no Sodium Lauryl Sulfate, No Parabens. Our toothpastes are made with clean ingredients you recognize.

NO PLASTIC

CRUELTY-FREE

ECO-FRIENDLY

SAFE & GENTLE

Better & Better

Gentle and fast flossing.

Made from natural bamboo and castor bean oil—our Bamboo Sonic Flosser heads work hard to clean quickly and completely. 100% plant-based floss string removes plaque to keep your gums perfectly pink and your pearly whites bright.

Better & Better

Better with bamboo.

Farewell to plastic floss in your mouth. These floss heads, in a material that's better for the planet, create less waste when you replace.

Better & Better

Why vitamin D + calcium in toothpaste?

Your enamel is about 90% hydroxyapatite, a mineral your body builds from calcium. Every day, acids from food and drinks pull a little of that mineral back out. Fortify is designed to help put it back.

Vitamin D does the directing. It stimulates the natural process that pulls calcium and hydroxyapatite into your teeth. The calcium and micro-hydroxyapatite in Fortify are the raw material. Together they help remineralize enamel and prevent cavities, no fluoride needed. No one else does this.

And because the mouth is highly absorbent, every two-minute brush delivers a daily microdose of vitamins right where your smile needs it. Think of it as a coat of armor for your enamel.

Better & Better

Refresh your routine, worry free.

Make flossing easy. Reach every nook and cranny without getting messy.

FAQs