STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET
Type: Toothpaste
Detoxify Zinc Toothpaste - 3-Pack
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$54.00
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$54.00
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$60.00
Type: Bundle
Bamboo Sonic Flosser and Toothbrush
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$159.99
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$159.99
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$179.98
Type: Toothpaste
Kids Multivitamin Toothpaste - 3 Pack
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$54.99
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$54.99
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$60.00
Type: Gift Set
Bamboo Sonic & Purity Toothpaste Set
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$119.99
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$119.99
Regular price
$152.96
Type: Gift Set
Bamboo Sonic & Fortify Vitamin D Toothpaste Set
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$119.99
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$119.99
Regular price
$152.96
Type: Gift Set
Bamboo Sonic & Detoxify Zinc Toothpaste Set
Regular price
$119.99
Sale price
$119.99
Regular price
$152.96
FURTHER READING
Strong Teeth Start With Calcium. Are You Getting Enough?
Most people grow up thinking calcium is just for their bones. But your teeth need calcium just as much—and arguably more often. Unlike bones, which continuously remodel and repair themselves, tooth enamel doesn’t regenerate. Once it loses minerals, it relies entirely on what you give it day to day. And modern life isn’t exactly gentle on enamel. Coffee, citrus, sparkling water, wine, and snacks quietly chip away at your teeth’s mineral reserves. That means enamel needs consistent replenishment, not just the occasional dentist visit or a glass of milk. In this article, we’ll break down what calcium actually does for your teeth, where diet fits in, and why topical calcium can help fill the gaps. Why Your Teeth Need Calcium Tooth enamel is the hardest substance in the human body, but it isn’t indestructible. It’s made largely of calcium phosphate, a mineral structure that gives enamel its strength, density, and resistance to wear. Throughout the day, your teeth cycle through two opposing processes: Demineralization: Acids from food and drinks pull calcium and phosphate out of enamel. Remineralization: Saliva and minerals help restore some of what’s lost. This balance matters. When demineralization outpaces remineralization, enamel weakens. Everyday acids—coffee, citrus, soda—lower the pH in your mouth. When pH drops, calcium leaves the enamel surface. You don’t feel it happening, but over time, those tiny losses add up. And while brushing removes plaque and bacteria, brushing alone doesn’t rebuild minerals. Without calcium present, you’re cleaning the surface—but not restoring what erosion takes away. What Happens When Teeth Don’t Get Enough Calcium? Enamel loss is sneaky. It doesn’t announce itself with pain or drama. It shows up slowly, often years after the damage begins. Some common signs include: Increased sensitivity, especially to cold or sweet foods Weaker enamel, which raises the risk of cavities Dull or yellowed teeth, as thinner enamel reveals dentin underneath Greater susceptibility to erosion from acids and grinding The key thing to know is that enamel loss is cumulative. Small daily losses compound over time, which is why prevention and maintenance matter far more than last-minute fixes. Dietary Sources of Calcium Calcium-rich foods support your entire body—including your teeth. Here are some common sources: Dairy: milk, yogurt, cheese Leafy greens: kale, collards, bok choy Fortified foods: plant-based milks, cereals Nuts and seeds: almonds, sesame, chia But diet has limitations when it comes to enamel. Calcium from food is absorbed into the bloodstream and prioritized for essential systems like bones, muscles, and nerve signaling. Meanwhile, acids in your mouth continue to pull minerals directly from the tooth surface. That means even a calcium-rich diet doesn’t fully protect enamel from local mineral loss. Diet is necessary—but not always sufficient on its own. Why Calcium for Teeth Is Different from Calcium for Bones Bones are living tissue. They break down and rebuild constantly. Teeth are different. Once enamel forms, it doesn’t regenerate. Teeth rely on surface-level mineral support to stay strong. That’s why topical delivery—calcium applied directly to teeth—matters. Think of it this way: Dietary calcium supports your body systemically. Topical calcium supports enamel where damage actually happens. Calcium-Infused Toothpaste: A Smarter Way to Supplement Calcium-infused toothpaste isn’t meant to replace a healthy diet. It’s a supplemental strategy that works locally, consistently, and without adding friction to your routine. When calcium is present during brushing, it helps support remineralization at the tooth surface, reinforcing enamel right where acids do their damage. And because brushing is already a twice-daily habit, it’s one of the easiest ways to deliver consistent mineral support. At Better & Better, we have three calcium-infused formulas designed to strengthen enamel in different ways, depending on what your mouth needs. Fortify Fortify is built for enamel strength and sensitivity support. It combines hydroxyapatite, vitamin D3, and calcium to help rebuild enamel and reinforce tooth structure—no fluoride needed. 64 mg of calcium per brush Hydroxyapatite strengthens enamel and supports remineralization Fluoride-free, with no compromises on protection Detoxify Think of Detoxify as a deep clean for your mouth. Along with a microdose of calcium, it includes a unique blend of bacteria-fighting micronutrients. Vitamin B12, vitamin E, and zinc help fight plaque and odor-causing bacteria Hydroxyapatite restores enamel and strengthens teeth Supports a healthier oral microbiome—all without fluoride Kids Multivitamin Toothpaste Growing teeth need minerals too. This fluoride-free kids’ toothpaste supports developing enamel and healthy gums while making brushing something kids actually enjoy. Infused with hydroxyapatite and calcium to fight cavities Kid-friendly doses of vitamins D3, B12, and E Naturally sweetened with organic xylitol and watermelon A Simple Protocol to Support Your Enamel Enamel strength isn’t a one-time achievement. It’s a daily habit. Here’s a simple approach: Brush twice daily with a calcium-infused toothpaste Avoid brushing immediately after acidic foods or drinks Stay hydrated to support saliva production Limit frequent acid exposure when possible Keep up with regular dental checkups Strong teeth don’t come from shortcuts. They come from showing up twice a day (and giving enamel what it needs to stay intact).
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Zinc Is the Quiet Hero of Your Immune System. Here's an Easy Way to Get More of It.
Cold and flu season has a way of sneaking up on you. One week you’re still pretending summer iced coffee makes sense, the next you’re washing your hands like a surgeon and side-eyeing anyone who clears their throat in public. It’s the season of immune system optimization. Elderberry gummies. Vitamin C packets. That one friend who swears by cold plunges. But beneath all the wellness noise, the foundation of a healthy immune system is still refreshingly boring: good nutrition, consistent habits, and making sure your body has the nutrients it needs to do its job. One of the most overlooked? Zinc. Zinc doesn’t get the same spotlight as vitamin C or D, but it plays a surprisingly central role in immune function, tissue repair, and cellular communication. If you’ve ever wondered why zinc lozenges pop up every winter, or whether you’re getting enough of it day to day, this is your crash course. 3 Ways Zinc Supports Your Immune System Here are three ways zinc helps your immune system stay sharp, balanced, and resilient. 1. Cell Development & Defense Zinc is essential for the development and function of T-cells in the thymus, as well as natural killer (NK) cells and macrophages, which act as your body’s first line of defense. These cells identify and eliminate pathogens before they can gain momentum. Research also suggests that when zinc supplements are taken within 24 hours of the first cold symptoms, zinc may help shorten the duration of a cold. Signaling & Regulation Your immune system runs on chemical signals. Zinc helps regulate immune cell signaling and cytokine production, making sure responses are strong enough to be effective, but not so aggressive that they cause excessive inflammation or tissue damage. Think of zinc as part thermostat, part traffic controller. Barrier Function Zinc also supports the integrity of your skin and mucosal barriers—your body’s physical front lines against bacteria and viruses. It plays a role in DNA and protein synthesis, which immune cells rely on to replicate and repair themselves efficiently. When zinc levels dip, those protective systems can weaken. How Much Zinc Do You Need Per Day? According to the Mayo Clinic, adult women age 19 and older who are not pregnant should get 8 milligrams (mg) of zinc per day, while adult men age 19 and older should get 11 mg per day. Needs vary for children and for people who are pregnant or breastfeeding, so it’s always smart to talk with a healthcare professional if you have specific questions. The challenge isn’t knowing the number—it’s consistently hitting it without turning your life into a supplement schedule. 6 Signs You Might Be Low on Zinc Zinc deficiency can be subtle, especially in early stages. Some common signals include: Getting sick more often or taking longer to recover Slow wound healing Changes in taste or smell Dry or irritated skin Frequent mouth issues like inflammation or sensitivity Low appetite or unexplained fatigue None of these automatically mean you’re zinc deficient, but they can be clues worth paying attention to. How to Get More Zinc in Your Diet Food sources are the gold standard. Zinc is naturally found in: Shellfish (especially oysters) Red meat and poultry Pumpkin seeds and nuts Beans and lentils Whole grains and dairy products Supplements are another option, especially for people with dietary restrictions or absorption challenges. The downside? It’s one more pill to remember, and zinc supplements can sometimes cause stomach irritation when taken on an empty stomach. Which brings us to a simpler idea. Skip a Step: Boost Zinc When You Brush Your Teeth Your daily zinc intake doesn’t have to require another bottle on your counter or reminder on your phone? Better & Better’s Detoxify Zinc Toothpaste delivers 3.6 mg of zinc per brush, baked directly into a habit you already do twice a day. It also includes microdoses of vitamin E and vitamin B12, supporting gum health, tissue repair, and overall oral wellness. Instead of treating zinc like a once-a-day supplement you might forget, Detoxify turns it into a built-in ritual. Brush your teeth. Support your immune system. No extra steps required. Beyond micronutrients, Detoxify helps support a balanced oral microbiome for fresher breath and healthier gums, while being powered by hydroxyapatite and calcium to naturally remineralize enamel and strengthen teeth—all without fluoride. It’s oral care that quietly works harder in the background.
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Bleeding Gums When You Floss? Here’s What It Might Mean
There’s a specific kind of panic that hits the moment you floss, spit, and see pink in the sink. Even if you’re a fully functioning adult, bleeding gums still make you wonder: Is something actually wrong? Bleeding gums during flossing is very common, but not ideal—and definitely not a sign to stop flossing altogether. Most of the time, it’s your gums waving a tiny red flag: “Hey, we need some attention.” Think of this guide as your myth-busting walkthrough of what’s normal, what’s not, how to soothe the irritation, and when to bring in a professional. Plus, we’ll talk about why a smarter tool—like the Better & Better Bamboo Sonic Flosser—can make all the difference. Is It Normal for Gums to Bleed When You Floss? Short answer: It’s common, but not ideal. Bleeding usually means your gums are inflamed, and inflamed gums (AKA gingivitis) are incredibly easy to irritate. The most frequent cause? Plaque buildup from inconsistent flossing. But hormones, dehydration, mouth breathing, medications, and nutrient deficiencies can all make the gums more reactive as well. The key thing to know: bleeding is a signal, not a stop sign. Most people see bleeding when they’re just getting back into flossing, but when they stay consistent, it often improves within days. 5 Reasons Your Gums Bleed When You Floss Here are some of the most common culprits. 1. Inflammation From Plaque Buildup Plaque is basically a sticky bacteria blanket that loves to irritate your gumline. Once it builds up, the tissue becomes swollen and delicate—meaning the slightest pressure leads to bleeding. Important PSA: plaque starts turning into tartar in 24 hours, which is why skipping flossing “just for a bit” can spiral fast. 2. Flossing Technique Problems If you “snap” floss straight down between teeth, it’s like using a tiny whip on your gums. The gentle glide-and-hug technique is what dentists recommend, but most people either floss too forcefully or not deeply enough. Technique matters more than pressure. 3. The “Too Much, Too Soon” Effect If you only floss before a dentist appointment, your gums will almost definitely bleed once you restart. That irritation usually calms down within a week or two of consistent flossing. 4. Underlying Health Conditions Pregnancy hormones, diabetes, blood thinners, or vitamin deficiencies (especially C) can all make gums more reactive. In these cases, gentle daily care is even more important. 5. Mouthwash or Microbiome Imbalances Overusing strong antiseptic rinses can irritate gum tissue and disrupt the oral microbiome, leaving gums red, reactive, and quick to bleed. How to Soothe Your Gums Right Now If your gums are feeling sensitive or swollen, think of this as the oral-care equivalent of a calming skincare routine: Warm salt water rinse to reduce inflammation. Soft-bristled toothbrush only (medium and hard bristles are basically sandpaper) Skip harsh mouthwashes for a few days. Hydrate, because dry mouth = angry gums. Choose anti-inflammatory ingredients, like vitamin E (which is in our Detoxify Toothpaste). These small tweaks help tissues recover. How to Prevent Bleeding Gums Long-Term This is where healthy habits (and the right tools) make all the difference. 1. Floss Consistently, Not Sporadically The oral microbiome rebuilds daily, which means “sometimes” flossing can make gums even more reactive. Consistency is what retrains gum tissue to stay strong and flexible. Daily is ideal; every other day is the bare minimum. 2. Improve Your Technique, Or Let Tech Do It For You Most bleeding comes from how people floss, not the fact that they floss. That’s where our Bamboo Sonic Flosser becomes a game-changer: Up to 14,000 sonic vibrations per minute sweep away plaque 5× faster than manual flossing. Slim bamboo heads + plant-based floss glide gently—no snapping, no yanking, no accidental gum trauma. Four modes (gentle, clean, strong, massage) let you tailor the experience to sensitive gums. The ergonomic handle makes reaching back molars shockingly easy—usually the first place bleeding shows up. For anyone whose gums bleed easily, or for people trying to build consistency without discomfort, this is the tool that makes flossing finally feel doable. 3. Brush Before Bed Like It Actually Matters Nighttime brushing is the real MVP. Going to sleep with plaque is like letting bacteria hold an 8-hour sleepover on your gums. Not ideal. 4. Stay Ahead of Inflammation Hydrate, get enough vitamin C, manage stress, and avoid smoking/vaping when possible. Your gums are tiny but dramatic—they react quickly to lifestyle shifts. When Should You See a Dentist? Here’s when bleeding needs a professional eye: It lasts more than 7–10 days, even with consistent flossing. Gums look puffy, shiny, or tender. You notice persistent bad breath. There’s gum recession or loose teeth. Bleeding feels “out of proportion” to how gently you’re flossing. Pregnant? Monitor bleeding closely—pregnancy gingivitis is very real. Bleeding Isn’t a Stop Sign; It’s a Signal Flossing shouldn’t hurt, and bleeding isn’t something to ignore. But it’s also not a reason to panic. With a little consistency, a gentler approach, and tools that support your mouth instead of irritating it, gums bounce back surprisingly fast. If you’ve been avoiding flossing because of bleeding, consider making the switch to a smarter (and kinder) flossing routine—especially with a tool designed for sensitive gums.
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